The National Watermelon Promotion Board‘s home office is located in Orlando not too far south of our AgNet home office in Ocala, Florida. We enjoyed visiting today with National Watermelon Promotion Board Executive Director Mark Arney, (photo left) and 
Director of Marketing & Communications Gordon Hunt, (photo right) who stopped in to discuss this year’s huge watermelon crop and some of the marketing efforts underway to keep it moving. In this short interview, Arney discusses the big acreage increases in Georgia in particular this season and some of the impacts the added production is having on the market this year.
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Hunt, in this next interview segment, talks about this season’s watermelon market and describes how NWPB makes every effort to read the road ahead, to prepare necessary seasonal promotions accordingly.
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