Beef Checkoff Promoting Environmental Sustainability

Randall Weiseman Alabama, Beef, Cattle, Florida, Georgia, Livestock

Robert Fountain, Jr.With the annual Earth Day celebration less than 4 weeks away, the beef checkoff’s issues management and producer communications teams are helping cattle farmers and ranchers across the country share their environmental sustainability message with consumers. The new secretary/treasurer for the Cattlemen’s Beef Board, Robert Fountain, Jr. from Adrian, Ga., hopes his “everyday environmentalist” approach will enable future generations to enjoy the land as he and his family have done for more than 100 years.

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