Largest South Korea Retailer Promoting Florida Citrus

Dan Citrus, Florida, International

Southeast AgNet's Ernie Neff

A giant South Korean retailer is teaming up with the Florida Department of Agriculture and Consumer Services to promote Florida grapefruit in Seoul during March. A similar promotion last year increased Florida grapefruit sales by as much as 900 percent. Southeast AgNet’s Ernie Neff has the report.

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