FDOC Retail Fits Times / M-A-P Study Helps Target Ad Dollars

Gary Cooper June 5, 2008 Citrus, Florida, General

In the first of these two weekly features on Florida Department of Citrus marketing efforts Pete Palmer, FDOC Director of Retail Communications, comments on the effectiveness of today’s streamlined retail marketing team which calls on management of huge retail grocers. In the second report, follow up comments from FDOC Research Director Bob Norberg about Market Accountability Studies that should help to keep FDOC marketing efforts on point. Report (2:00 mp3) Report (1:00 mp3)

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