FDOC Retail Fits Times / M-A-P Study Helps Target Ad Dollars

Gary Cooper Citrus, Florida, General

FDOC Director of Retail Communications Pete PalmerFL Dept of Citrus In the first of these two weekly features on Florida Department of Citrus marketing efforts Pete Palmer, FDOC's Bob NorbergFDOC Director of Retail Communications, comments on the effectiveness of today’s streamlined retail marketing team which calls on management of huge retail grocers. In the second report, follow up comments from FDOC Research Director Bob Norberg about Market Accountability Studies that should help to keep FDOC marketing efforts on point. Listen To mp3 Report (2:00 mp3) Listen To mp3 Report (1:00 mp3)