Citrus Dept Uses In-Store Videos in NE To Move Fresh FL Fruit

FDOC Director of Retail Communications Pete PalmerFL Dept of Citrus In these two reports, interesting comments about a modern in-store marketing technique that takes advantage of key in-store locations and modern shopping habits. Retail Communications Director Pete Palmer at the Florida Department of Citrus (FDOC) says the spring campaign used 15-second in-store videos to reach shoppers at a critical time when making their final purchase decisions. Listen To wmaReport (2:00 mp3) Listen To wmaReport (2:00 mp3)