FDOC Exec-Mktg Effort Remains Important

Dan Citrus

While the citrus crop forecast may mean strong prices for growers this season, Citrus Department and industry leaders taking a longer term view remain focused on the need for strong marketing efforts to keep consumer demand strong into the future as retail prices may continue to climb.  AgNet’s Gary Cooper spoke with FDOC Executive Director Ken Keck at the Ray-Bob Groves grower breakfast which featured the crop forecast release. Listen To MP3 Report (1:00 wma)