national pork board

Pork: A Category Leader

Dan Industry News Release, Pork

USDA tracks consumer demand for commodity products, like pork, beef and chicken. National Pork Board vice president of domestic marketing Jarrod Sutton says per capita consumption is up for fresh pork. Compared to one year ago, fresh pork prices are up 3.8 percent at the retail level. Sutton says the Pork Checkoff is using insight-driven strategies to grow domestic pork …

national pork board

Pork Checkoff Adjusts Digital Strategy; Announces Partnership With Yummly, Part II

Dan Industry News Release, Pork

The Pork Checkoff has partnered with the website and mobile app called Yummly. National Pork Board vice president of domestic marketing Jarrod Sutton says digital opportunities like this put pork recipes in front of today’s consumer. There are also opportunities to educate consumers about cooking temps and other quality characteristics. Thirdly, consumers want a consistent, high-quality product. Those messages will …

pork producers

Exports are Critically Important to the Pork Industry

Dan Exports/Imports, Industry News Release, Pork

Exports are critically important to the swine industry. With large hog supplies, National Pork Board CEO Bill Even believes the significance of foreign demand will only grow.     U.S. pork is known for its quality. Even as part of a National Pork Board trade mission to Japan and China. These markets are very different. The Japanese market is a …

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Pork Checkoff Builds Momentum for Secure Pork Supply Plan

Dan Industry News Release, Pork

Plan will minimize business disruption from foreign animal diseases The National Pork Board, with major support from the U.S. Department of Agriculture, is creating a Secure Pork Supply Plan to help America’s pig farmers respond quickly and successfully to a major threat, such as a foreign animal disease (FAD). The plan will enhance communication and coordination of all pork chain …

Pig Farmers Complying with New VFD Requirements

Dan Industry News Release, Pork

A recent survey shows that U.S. pig farmers are complying with the new federal rules regarding antibiotic use in their animals. The November survey done by the National Pork Board showed that 95 percent of farmers were ready for full compliance well before the January first deadline. Jan Archer, Pork Board President, says, “The pork industry has worked toward the …