Farmers certainly know seeds are the basis 
from which all crops come, but there’s a lot more going into research and development of vegetable seeds nowadays than many farmers may realize. At the annual ASTA Vegetable and Flower Seed Conference this week in Scottsdale, AZ, top level seed company executives and marketers have again gathered to do business and learn the latest in developing trends that define this segment of the agriculture industry, globally. To begin our coverage, listen in now as we ask some of the questions we think farmers might ask of ASTA President and CEO, Andy Lavigne.
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