usda beef cattle

NCBA VP: “Why Sustainability?”

Dan Beef, Cattle, Industry News Release

By Ethan Lane, Vice President, Government Affairs, NCBA When the topic of sustainability comes up in conversation in cattle circles, it’s common to see heads shaking. It’s not a topic we like to discuss in our industry – primarily because it’s so often raised with bad intentions and worse information. We bristle because we’ve been doing things right in our …