The U.S. Department of Agriculture (USDA) is making historic investments to the Regional Conservation Partnership Program (RCPP) and streamlining the program to make it work better for producers and partners. USDA’s Natural Resources Conservation Service (NRCS) has identified ways to streamline and simplify RCPP. Under Secretary of Agriculture, Robert Bonnie, recently said there are four steps USDA needs to take …
Various Educational Opportunities at CattleCon24
The 2024 Cattle Industry Convention and NCBA Trade Show is just three weeks away, as the annual event will take place January 31-February 2 in Orlando, Florida. And during this year’s event, you can experience Cattlemen’s College all week long by extending the opportunity for education and networking from classroom style sessions to sessions on the trade show floor. For …
Beef Sustainability Campaign Reaches 96 Million Consumers
A Beef Checkoff-funded campaign called, “Rethink the Ranch,” was executed by Beef. It’s What’s For Dinner. It introduced the public to beef producers who make science-driven decisions to keep their herds, environment and businesses healthy enough to pass on to the next generation. The campaign increased consumer confidence in beef and beef production by inviting consumers to learn more about …
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