Late last month, the U.S. Department of Agriculture announced a top-to-bottom review of the “Product of the USA” label. It was move that pleased the National Cattlemen’s Beef Association (NCBA), as they have long-advocated for voluntary labels that meet consumer demand. NCBA Senior Director of International Trade and Market Access, Kent Bacus, explains how they are working to change fresh beef labels.
Clarifying the Product of the USA Label
The U.S. Department of Agriculture (USDA) recently announced a top-to-bottom review of the “Product of the USA” label, which will inform a forthcoming rulemaking on this topic. Agriculture Secretary Tom Vilsack said “American consumers depend upon accurate, transparent labels to obtain important information about the food they consume. American farmers and ranchers depend upon those same labels to convey information about …
NCBA President Discusses “Product of the USA” at FCA Convention
The 2021 Florida Cattlemen’s Association Convention has been taking place this week in Marco Island, Florida and one person attending is National Cattlemen’s Beef Association (NCBA) President, Jerry Bohn. NCBA recently filed a petition with the USDA Food Safety and Inspection Service (FSIS) to eliminate the use of “Product of the USA” (POTUSA) and other broad U.S. origin labeling claims for beef products that are …
NCBA Takes Action to Increase Producer Profitability
Last week, the National Cattlemen’s Beef Association (NCBA) filed a petition with the U.S. Department of Agriculture’s Food Safety and Inspection Service (USDA-FSIS) to eliminate the use of “Product of the USA” (POTUSA) and other broad U.S. origin labeling claims for beef products that are potentially misleading to consumers. NCBA believes that current “Product of the USA” labels are a disservice to …