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Grant Funding Study on Consumers Willingness to Pay for Animal Ag Practices

Dan Industry News Release, Livestock, Poultry

A grant from the Foundation for Food and Agriculture Research (FFAR) will fund a study on consumer understanding and willingness-to-pay for alternative production practices in animal agriculture. The $50,000 grant was awarded to and matched by the Food Marketing Institute Foundation and the Animal Agriculture Alliance, making a total research investment of $100,000. The Foundation for Food and Agriculture Research …