In case you haven’t heard, “Beef. It’s What’s For Dinner” is back. Florida Beef Council director of beef marketing and promotions, Allyson Trimble, says the relaunched website has already been visited by many consumers. Florida Beef Council Promoting National Website Image credit: Photo courtesy of The Beef Checkoff www.BeefItsWhatsForDinner.com/Pinterest Sponsored ContentCIR Agriculture Harvester ProductsJuly 1, 2026FL Cattle Enhancement Board Wraps up …
Friendly Reminder from the Florida Beef Council
With the end of 2017 nearing, Florida Beef Council’s director of beef marketing and promotions, Allyson Trimble, has a friendly reminder for producers across the state. Sponsored ContentCIR Agriculture Harvester ProductsJuly 1, 2026FL Cattle Enhancement Board Wraps up Funding YearJune 30, 2026Florida Cattle Enhancement Board Awarded Researcher Discusses New World Screwworm OverviewJune 19, 2026Verdant Robotics Offers Growers Targeted …
Florida Beef Council Staff Learns about New Campaigns
Various beef promotions take place in Florida every year, but some of those come from ideas picked up from the national program. Florida Beef Council Director of Beef Marketing and Promotions Allyson Trimble talks about an event she recently attended where more ideas for possible promotions were picked up. Sponsored ContentCIR Agriculture Harvester ProductsJuly 1, 2026FL Cattle Enhancement Board Wraps …
Florida Fall Cattlemen’s Conference & Allied Trade Show
The 2017 Florida Fall Cattlemen’s Conference & Allied Trade Show will be held November 9 at the Southeastern Livestock Pavilion in Ocala. Some of the topics to be discussed include Rumenology 101, hay evaluation, and feed by-products. There will be a live market calf evaluation and also a market outlook. The event runs from 8:00 am until 4:00 pm Eastern. …
Florida Beef Council Hires New Team Member
The Florida Beef Council (FBC) just added a new person to its team to help with promoting the beef message to consumers across the state. Sarah Krieger, who comes on board as a registered dietician, has details about her new position with FBC. Sponsored ContentCIR Agriculture Harvester ProductsJuly 1, 2026FL Cattle Enhancement Board Wraps up Funding YearJune 30, 2026Florida Cattle …
Florida Beef Promotion Reaches Many Consumers
The Florida Beef Council (FBC) just wrapped up a campaign, where it was able to reach many consumers through social media. In the Beef Checkoff report, FBC director of beef marketing and promotions, Allyson Trimble, explains what this effort involved. Sponsored ContentCIR Agriculture Harvester ProductsJuly 1, 2026FL Cattle Enhancement Board Wraps up Funding YearJune 30, 2026Florida Cattle Enhancement Board …
Cracker Cattle Could Get State Designation
Florida cracker cattle would be named the state “heritage cattle breed,” under a proposal filed this week by Rep. MaryLynn Magar, R-Tequesta. Cracker cattle are descended from Spanish cattle brought to North America in the 16th Century. The proposal (HB 155) is filed for consideration during the 2018 legislative session and, if approved, would place the breed alongside horse conchs, …
Pleased with Florida Beef Video Campaign
The Florida Beef Council (FBC) just wrapped up a two-month campaign, which involved producers across the state telling their story. In our Beef Checkoff report, Allyson Trimble, FBC director of beef marketing and promotions, explains what this effort involved. Sponsored ContentCIR Agriculture Harvester ProductsJuly 1, 2026FL Cattle Enhancement Board Wraps up Funding YearJune 30, 2026Florida Cattle Enhancement Board Awarded Researcher …
Florida Livestock Markets Closed Next Week Due to Hurricane Irma
According to information from the Florida Cattlemen’s Association, the Florida Association of Livestock Markets (FALM) will close all 9 livestock markets in Florida next week on their regular sale days, September 11, 12, and 13, due to Hurricane Irma. But, the Florida Cattlemen’s Association Quality Replacement Heifer sale is still scheduled to be held Friday, September 15th at the Arcadia …
Learning More about Florida Beef Industry
Florida Beef Council director of beef marketing and promotions, Allyson Trimble, recently took part in an event which helped broaden her knowledge about the beef industry and learn about promotional aspects she could bring back to the state. Plus, she has information about a meeting this week with someone interested in learning more about the beef industry. Sponsored ContentCIR Agriculture …