Various beef promotions take place in Florida every year, but some of those come from ideas picked up from the national program. Florida Beef Council Director of Beef Marketing and Promotions Allyson Trimble talks about an event she recently attended where more ideas for possible promotions were picked up. Sponsored ContentCIR Agriculture Harvester ProductsMarch 1, 2026Florida Cattle Enhancement Board Offers …
Pleased with Florida Beef Video Campaign
The Florida Beef Council (FBC) just wrapped up a two-month campaign, which involved producers across the state telling their story. In our Beef Checkoff report, Allyson Trimble, FBC director of beef marketing and promotions, explains what this effort involved. Sponsored ContentCIR Agriculture Harvester ProductsMarch 1, 2026Florida Cattle Enhancement Board Offers Targeted Research for Florida Cattle IndustryFebruary 20, 2026Florida Cattle Enhancement …
Training for Florida Beef Council Staff Member
It was just over three months ago that Allyson Trimble took over as director of beef marketing and promotions for the Florida Beef Council. She has been able to pick up a lot of knowledge about the industry over the past few weeks, but says she will be attending an event next week to broaden her knowledge even more. Sponsored …
Florida Beef to be Discussed at Dietetics Conference
The Florida Beef Council (FBC) will be on the road next week attending an event where beef will be discussed. In our beef checkoff report, FBC’s new director of Beef Marketing and Promotions, Allyson Trimble, explains where the council will be. Sponsored ContentCIR Agriculture Harvester ProductsMarch 1, 2026Florida Cattle Enhancement Board Offers Targeted Research for Florida Cattle IndustryFebruary 20, …
Florida Team Beef Promoting Industry
The Florida Beef Council is proud of the Team Beef program that’s come together over the past few months. Team Beef Ambassador, Erin Freel, explains what the program is all about. Sponsored ContentCIR Agriculture Harvester ProductsMarch 1, 2026Florida Cattle Enhancement Board Offers Targeted Research for Florida Cattle IndustryFebruary 20, 2026Florida Cattle Enhancement Board Allows Viable Research in the …
Florida Beef Council Pleased with Social Media Campaign
Nationwide sales of fresh beef at retail got a boost earlier this year as the result of a beef industry partnership with the mobile rebates app Ibotta. According to a release from the Federation of State Beef Councils, the partnership also significantly increased consumer engagements with beef through videos, recipes and messages on the app. Overall, the Federation of State …
Florida Beef Council Chairman Pleased with Checkoff
The Florida Beef Council continues to look at various ways producer dollars can be used in the state to help promote the industry. The new chairman of the council is Flint Johns from Okeechobee. Sponsored ContentCIR Agriculture Harvester ProductsMarch 1, 2026Florida Cattle Enhancement Board Offers Targeted Research for Florida Cattle IndustryFebruary 20, 2026Florida Cattle Enhancement Board Allows Viable Research …
Various Cattle Industry Representatives on Florida Beef Council
The Florida Beef Council continues their efforts for beef producers across the state. And in this week’s report, FBC CEO Jim Handley says there are various cattle industry representatives who serve on the council. Sponsored ContentCIR Agriculture Harvester ProductsMarch 1, 2026Florida Cattle Enhancement Board Offers Targeted Research for Florida Cattle IndustryFebruary 20, 2026Florida Cattle Enhancement Board Allows Viable Research in …