dairy industry

Dairy Industry Research Shows Consumers Thoughts on Plant-Based Milk Imitators

Dan Dairy, Industry News Release

New consumer research supported by the dairy industry shows Americans widely disapprove of dairy terms being used by fake-milk producers, as well as confusion on the nutritional content of milk versus plant-based imitators. The national survey conducted by a global market research and consulting firm, found only 20 percent of all consumers said plant-based beverages should be labeled milk, as …