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Elanco Seeks Injunction Against Deceptive rbST Advertising

Dan Dairy, Industry News Release

Elanco initiated legal action last week in an eastern Wisconsin U.S. District Court against international dairy conglomerate Arla Foods last Friday. Elanco wants the court to force Arla to stop what it calls a deceptive advertising campaign and false business practices against rbST. It’s a supplement marketed and sold by Elanco under the brand name Prosilac. Elanco says the technology …