Category Archive

Consistency of a targeted message, and a mix of PR, advertising and merchandising is important to marketing success for Orange Juice and Florida Citrus Products.  Report (2:00 wma)

From a merchandising standpoint, Department of Citrus communications with retailers is proven to move more Florida O J and keep retailers more interested in Florida orange juice.  Report (2:00 wma)

Former FL Citrus Commission Chairman Andy Taylor says the recommendations of the “Special Industry Committee” should help the industry deal with important issues in the future.  Report (2:00 wma)

Former FL Citrus Commission Chairman Andy Taylor says he understands grower concerns about higher box taxes, but adds the taxes and marketing efforts are critical to support demand and higher grower returns.  Report (2:00 wma)

USDA did a couple radio news stories for nationwide airing about the new fresh fruit shipping regulations for Florida fruit.  This is one of those features as provided by USDA’s radio staff in Washington DC.  Report (2:00 wma)

New York Board of Trade officials announces its intention to start offering futures and options contracts on “Not From Concentrate” orange juice later this year.  Report (2:00 wma)

USDA Radio Services report about the new fresh fruit shipping regulations features FDACS spokesperson Liz Compton.  Report (2:00 .wma)

As part of a DuPont Crop Protection sponsored series “Ask the Citrus Expert”, Dr Michael Rogers of UF/IFAS discusses advice on controlling the citrus psyllid pest as a means of controlling the spread of Citrus Greening disease.  Report (2:00 .wma)

USDA changes to fresh fruit shipping protocol include making the rules similar for both domestic as well as overseas shipments.  Report (1:45 .wma)

Argentinean citrus growers also deal with citrus canker, and they say now that Florida is allowed to ship fresh fruit to non-citrus producing U. S. states, they too should again be allowed to ship lemons into the U S from Argentina.  Report (2:00 .wma)