Citrus Dept Uses In-Store Videos in NE To Move Fresh FL Fruit

In these two reports, interesting comments about a modern in-store marketing technique that takes advantage of key in-store locations and modern shopping habits. Retail Communications Director Pete Palmer at the Florida Department of Citrus (FDOC) says the spring campaign used 15-second in-store videos to reach shoppers at a critical time when making their final purchase decisions. Report (2:00 mp3) Report …

Citrus Grower “Trials” Observations – Lee Jones, GFC

Grower observation – By Lee Jones, general manager of GFC We’ve been battling the psyllid for two-and-a-half years now and HLB for who knows how long. The 6,000 acres that I manage include groves in all three growing regions (Martin, Hendry, Hardee and Manatee Counties). This disease has multiplied rapidly in parts of our groves. I’ve noticed some interesting things …

Citrus Greening Research Projects and Advice From Researchers

In the first report, Dr Michael Rogers (photo left) from University of Florida’s Citrus Research and Education Center at Lake Alfred has more comments about the effectiveness of neighboring citrus growers working together to best control citrus psyllid, which is the vector of citrus “greening” disease. In the second report, Director of USDA’s Horticulture Lab in Ft Pierce, Dr Calvin …

Indian River Research and Education Center Director Named

May 7, 2008 – GAINESVILLE, Fla. — Peter Stoffella has been named director of the Indian River Research and Education Center, an appointment that became effective May 5. Stoffella, a horticulture professor with the University of Florida’s Institute of Food and Agricultural Sciences, had served as the center’s interim director for 11 months. He served as an associate director for …

Areawide Controls Advised for Best Citrus Psyllid Control

In this report, some pointed advice about an areawide approach to citrus psyllid control from Dr Michael Rogers. Rogers is a researcher at University of Florida’s Citrus Research and Education Center at Lake Alfred. Report (1:00 mp3) Sponsored ContentFlorida Cattle Enhancement Board Provides Production ResearchMay 8, 2026Florida Cattle Enhancement Board Provides Opportunities to Develop Preliminary Data For Future Grant ProjectsMay …

Sparks Praised for Citrus Mutual Leadership

Recently wrapping up another series of localized grower meetings around Florida, Citrus Mutual leaders say they are pleased with the turnout and feedback derived from the gatherings. Meanwhile, members like new Mutual board member Tom Jerkins, VP & General Manager of Blue Goose Growers (photo left) who spoke to us at the Mutual grower meeting in Vero Beach recently, say …

State and Federal Legislative Actions Involve Citrus

In Tallahassee, lawmakers put finishing touches on a number of bills, some involving citrus. And in Washington D C it appears we may see a Farm Bill finalilzed this year after all, at least that is the latest as of today. Hear a few more tidbits about both these items in this brief report. Report (2:00 mp3) Sponsored ContentFlorida Cattle …

Greening Talks Yield Research Priorities Directives-full series

I’ve continued to add segments to this series, so I’m updating this post to be sure our citrus visitors hear what is now this full eight-part series with Dr Robert Davis. Among the scientists gathered in Ft Pierce recently to discuss greening and canker research, Davis is a scientist with USDA at the Beltsville MD lab and a member of …

Citrus Statistics Administrator Nears Retirement

If we had an award of recognition for years of dedicated service to the citrus industry, we’d give it to Bob Terry. He plans to retire the first of June. He’s been handling citrus statistics for Florida Ag Statistics Service, working hand-in-hand with USDA’s National Ag Statistics Service for many years. He’s been a regular guest on our radio network …

Citrus Commish Chairman Comments on Scientific Rsch Push

In these reports, candid comments from Florida Citrus Commission Chairman Ben Albritton Jr about recent investments of Florida Department of Citrus (FDOC) funds to help in citrus greening research efforts. Albritton also discusses the painful but real challenge of some growers not doing what is needed to deal with greening, thereby harming neighboring growers who are trying to control the …