The Alabama Beef Checkoff is working hard through strategic investment and strategic partnerships. Checkoff programs coordinator, Josie Jones, shares more on this summer’s beef promotion activities. Sponsored ContentFlorida Cattle Enhancement Board Provides Production ResearchMay 8, 2026Florida Cattle Enhancement Board Provides Opportunities to Develop Preliminary Data For Future Grant ProjectsMay 1, 2026Florida Cattle Enhancement Board Provides Critical Funding To Enhance Brahman …
USDA Meat Processing Roundtables
It’s an invitation for small meat processing plants. That’s coming up on This Land of Ours. USDA says it’s going the extra mile to provide the information that the operators of small meat processing plants need to thrive. Administrator of USDA’s Food Safety and Inspection Service Paul Kiecker explains the purpose of USDA’s small processing plant roundtables. “I think the …
Independent Study Finds Economic Benefits to Beef Checkoff
According to a recent independent economic study, U.S. cattle producers get back $13.41 for each dollar they invest into the national Beef Checkoff program. Dr. Harry M. Kaiser of Cornell University conducted the evaluation. Bottom-line, he said, there are a couple of indications he gets from the study. “These programs tend to have very high ROIs, which is indicative of …
Scouting Pastures for a Detrimental Pest
While the recent rain across the southeast has been welcomed, persistent dry conditions have led to an earlier arrival of a detrimental pest: Fall Armyworms. I visited with Jenna Schmidt, Alabama Cooperative Extension Services (ACES) Regional Extension Agent for Animal Sciences, to learn more about how producers across the southeast can tackle this pest. Listen here: To find ACES information …
Beef Checkoff Reports Significant ROI
The Cattlemen’s Beef Board released the findings of an independent study done on the Beef Checkoff Program’s return on investment over the last five years. Released during the Cattle Industry Summer Business Meeting in San Diego, CA, the ROI study, conducted by Cornell University, shows the significant impact of the Beef Checkoff. Listen below for more. Sponsored ContentFlorida Cattle Enhancement …
Producers Urged to Participate in a National Grazing Management Survey
Cattle producers across the county are being urged to participate in a national grazing management survey. While the U.S. beef industry works to protect natural resources and biodiversity, the world does not always realize all the great work producers are doing on the landscape, with activists and others creating a negative impression with our consumers. So, to correct those impressions, your …
Wide Range of Beef Prices
There’s a wide range of beef prices for holiday grilling. That’s coming up on This Land of Ours. If you love to grill beef at your cookout, you will find a wide range of products and prices to choose from. Some cuts may even be lower priced than last year. Gary Crawford reports. Sponsored ContentFlorida Cattle Enhancement Board Provides Production ResearchMay …
Real Meat for American Service Members
The cattle industry may not agree on everything, yet many can agree that America’s military should eat real beef. I recently visited with National Cattlemen’s Beef Association President, Mark Eisle, to hear his position on the government’s proposal to feed lab-grown protein to U.S. troops. Sponsored ContentFlorida Cattle Enhancement Board Provides Production ResearchMay 8, 2026Florida Cattle Enhancement Board Provides Opportunities …
Cultivating Unique Partnerships for the Beef Checkoff
The Alabama Beef Checkoff is cultivating unique relationships this week at the National Rural Grocery Summit. Typically held in the Midwest, it is being held in Montgomery, Ala. this year. I visited with the Alabama Cattlemen’s Association’s Josie Jones to learn more. Sponsored ContentFlorida Cattle Enhancement Board Provides Production ResearchMay 8, 2026Florida Cattle Enhancement Board Provides Opportunities to Develop Preliminary …
FBC Collaborates with The American Pie Championship
The Florida Beef Council (FBC) recently collaborated with the American Pie Championship. Listen below as I visited with DeAnne Maples, FBC’s director of beef marketing and promotion, to learn more about the savory entries. Sponsored ContentFlorida Cattle Enhancement Board Provides Production ResearchMay 8, 2026Florida Cattle Enhancement Board Provides Opportunities to Develop Preliminary Data For Future Grant ProjectsMay 1, 2026Florida Cattle …







