The Georgia Beef Board is highlighting how shifting consumer priorities around nutrition after the holidays are creating positive momentum for beef. As the new year begins, many consumers are reassessing their eating habits, focusing on balanced diets and foods that deliver real nutritional value.
We caught up with Wyatt Doolittle with the Georgia Beef Board to learn more about how these trends are aligning with beef’s strengths. According to Doolittle, the post-holiday period often brings a renewed focus on healthier eating habits. “So following the holidays, we’re seeing lots of consumers refocusing on nutrition and balanced diets.” This shift presents an opportunity for beef as shoppers look for foods that support their health goals.
Protein continues to be a major priority for consumers entering the new year. Doolittle explained, “Protein remains a key priority at the top of many consumers lists going into this new year.” Research consistently supports beef’s role in meeting that demand. “Research continues to show that beef is a nutrient-dense food providing high quality protein, iron, zinc, B12, all in a single serving.” These nutrients are essential components of a healthy diet and are increasingly sought after by health-conscious shoppers.
The benefits go beyond basic nutrition. Doolittle emphasized the role these nutrients play in daily wellness, noting, “So these nutrients play an important role in muscle health, energy levels, and overall wellness.” As consumers seek foods that help them feel stronger and more energized, beef remains a practical and familiar choice that fits easily into balanced meals.
For cattle producers, these consumer insights reinforce the importance of on-farm decisions that support beef quality and consistency. Doolittle explained, “For cattle producers, these insights reinforce the importance of consistency, quality, and animal care practices that support the confidence in beef.” From pasture to plate, producer practices directly influence consumer trust.
He added that every management decision matters. “All of those decisions that we’re making on the farm, including genetics, nutrition, herd health, and handling, that plays a direct role in delivering a product that meets the consumer expectations all the way through the supply chain.” This connection highlights how producer commitment to animal care and quality management supports the nutritional reputation of beef.
As consumers continue to prioritize protein and nutrient-dense foods in the new year, the Georgia Beef Board sees a strong alignment between consumer demand and the values of cattle producers. These trends not only support beef consumption but also reinforce the critical role producers play in delivering a wholesome, nutritious product that meets evolving expectations.
Audio Reporting by Dale Sandlin for Southeast AgNet.