For those who have yet to register for the 2025 Cattle Industry Convention (CattleCon 2025), it’s not too late to do so. CattleCon 2025 will be held Feb. 4-6 in San Antonio, Texas, and you can still register in advance.
According to the National Cattlemen’s Beef Association (NCBA), Buzz Brainard, host of Music Row Happy Hour, returns as emcee to kick things off on Tuesday, Feb. 4, along with Opening General Session speaker Lieutenant Colonel Dan Rooney. A decorated F-16 fighter pilot, professional golfer, philanthropist and bestselling author, Rooney is called to “inspire people to help people.”
Wednesday morning begins with celebrating the 2025 Beef Quality Assurance Award winners. This special general session will be impactful for those looking to transition their business to the next generation or new ownership; Dr. Shannon Ferrell will examine generational changes shaping the world today including remote work and shifts in wealth creation.
Also on Wednesday, the Sustainability Forum will include a panel of industry experts discussing building operation resilience through adoption of written grazing management plans. Grazing management plans (GMPs) build resilience by establishing a baseline for observing and managing land, cattle and finances while enabling producers to make informed decisions about operational goals.
The final day begins with CattleFax conducting their U.S. & Global Protein and Grain Outlook Session.
Throughout CattleCon, the 32nd annual Cattlemen’s College will include educational sessions with industry leaders tackling innovative topics. Other highlights include a D.C. Issues update, Today’s Beef Consumer market research update and Beef Industry Forum. And there will be more than nine acres of displays, exhibitors and education in the NCBA Trade Show.
In addition, annual meetings of the NCBA, the Cattlemen’s Beef Board, American National CattleWomen, CattleFax and National Cattlemen’s Foundation will be held.