By Sergey Ryzhov/Shutterstock image
Dairy Management Inc. has launched a new website to more effectively communicate the full national and local impact of the dairy checkoff to farmers and importers. The new site, dairycheckoff.com, has content focused on these audiences that was previously found at USDairy.com. The new site is a way to focus on checkoff areas that are important to farmers, including growing dairy demand, sustainability, research and innovation, health and nutrition, and others. “In speaking with farmers, we could see there was some confusion when we had just one website for the entirety of the checkoff, and they didn’t know how to get more information on the programs that are delivering results for them,” says Joanna Hunter, head of farmer relations and outreach for DMI. “We developed dairycheckoff.com with a farmer-first mindset.” Visitors will find information on key checkoff pillars. There are episodes of the Your Dairy Checkoff Podcast and many other features.
From the National Association of Farm Broadcasting.