animal agriculture

Partnership to Combat Misinformation on Animal Agriculture

Dan Agri-Business, Beef, Cattle, Livestock

animal agriculture

The Animal Agriculture Alliance (AAA) and the National Institute for Animal Agriculture (NIAA) have partnered to combat misinformation about animal ag. The combination will maximize their areas of expertise to ensure sound scientific information about animal agriculture is getting communicated effectively to key audiences. As part of the relationship, NIAA will serve as a resource for scientific research and educational expertise. The AAA will work to communicate this information to key audiences.

“This partnership will give us greater access to technical experts to make sure we’re communicating accurate, science-backed, and expert-supported information to these audiences,” says Hannah Thompson-Weeman, Alliance President and CEO.


JJ Jones, NIAA executive director, says, “Working alongside the AAA means we are positioned to better support the animal agriculture community in communicating science while combating misinformation.”

The partnership will entail coordinating media responses on technical issues with third-party expertise and hosting regular issue updates with key stakeholders from each organization.

(From the National Association of Farm Broadcasters)