Sustainability in agriculture is a topic we continue to hear more and more about, and it’s something the cattle industry has been discussing for years.
Back in April, we told you how a beef sustainability campaign had reached 96 million consumers, introducing the public to beef producers who make science-driven decisions to keep their herds, environment and businesses healthy enough to pass on to the next generation. The campaign increased consumer confidence in beef and beef production by inviting consumers to learn more about how beef producers care for the land, their animals and their local communities.
The National Cattlemen’s Beef Association (NCBA) continues their efforts in making sure people understand the science that confirms the cattle industry’s sustainability. NCBA Senior Director of Sustainability, Dr. Samantha Werth, explains the factors that go into sustainability.
She explains why beef production here in the U.S. is more sustainable than it is in some other countries.
NCBA notes that thanks to generations of continuous improvements, the cattle industry has substantially reduced greenhouse gas emissions while more efficiently providing a nutritious protein. Click here to learn more about the cattle industry’s sustainability.