You may have heard about e3 cotton from BASF and how it directly connects brands and farmers. It all starts with high-quality, certified FiberMax and authentic, storied Stoneville cotton seed that can be traced from the farmer to the gin and right through to the merchant, mills and retailer. Rick Turner, BASF senior vice president for seed and traits explains.
With e3 cotton from BASF, the end customer knows exactly what their clothes are made of, how they are made, and where the cotton comes from. More information can be found on the BASF website, agriculture.basf.com.