NPB ShellOut Campaign Reaches 13 Million

To celebrate America’s love for the perfectly powerful peanut, the National Peanut Board launched a consumer campaign that brought together a famous athlete, social media stars and everyday peanut lovers to share their peanut passion on Twitter and Instagram. Tyron Spearman reports that the #ShellOut campaign features former NFL player Charles “Peanut” Tillman, who motivated people everywhere to sell out—or SHELL out—for peanuts.

Image from National Peanut Board.