The mission of the U.S. Meat Export Federation (USMEF) is to increase the value and profitability of the U.S. beef, pork and lamb industries by enhancing demand for their products in export markets through a dynamic partnership of all stakeholders. One issue we hear about from time to time is animal traceability. So I asked USMEF Senior Vice President for Global Marketing, Dan Halstrom, if it was something other countries looked at.
