Cotton Incorporated’s Blue Jeans Go Green™ denim recycling program is currently participating in a New Orleans Area Habitat for Humanity Build-A-Thon event. The goal of the Build-A-Thon is to build 10 houses in 10 days to commemorate 10 years since Hurricanes Katrina and Rita imposed devastation on the region. The Blue Jeans Go Green™ program has collected 10,000 pairs of blue jeans for this initiative and provided UltraTouch™ Denim Insulation for all 10 homes being built. Pop Singer Sheryl Crow was on location to help install the recycled denim insulation. To learn more click here.
