Lucio
In this follow up to the recent “PMA Fresh Summit 2014” in Anaheim, California, we feature Marcella Lucio, V. P. of Marketing and Sales for Silver Vase Orchids and Bromeliads in Homestead, Florida. With a beautiful display of her products in the Produce Marketing Association’s “Fresh Summit” this year, Lucio says it has become a great event for fresh flower and floral producers nowadays too, right along with the produce marketers who have grown the event into one of, if not the largest show of its kind in the world. The annual “PMA Fresh Summit” is in fact a global event, where sellers and buyers of produce and floral materials from all over the world gather to do serious business. In this feature interview segment with AgNet Media, Lucio explains what it means to her company to have an actual focal point for floral exhibitors on the show floor, among the hundreds of other exhibits that are focused on such a wide variety of food products from dozens of other countries as well.