Collections of beef checkoff dollars are down, not only in Florida, but across the nation. And Chairman of the Florida Beef Council, Cliff Coddington, talks about the challenges they have in conducting beef promotions in the state.
Collections of beef checkoff dollars are down, not only in Florida, but across the nation. And Chairman of the Florida Beef Council, Cliff Coddington, talks about the challenges they have in conducting beef promotions in the state.