Wes Williamsom, Treasurer of the Florida Beef Council, said with beef checkoff revenues down in the state, it’s a challenge to make those dollars work in the areas needed to promote their product in a unique state like Florida.
Wes Williamsom, Treasurer of the Florida Beef Council, said with beef checkoff revenues down in the state, it’s a challenge to make those dollars work in the areas needed to promote their product in a unique state like Florida.