Cool Names Make for Cool Foods

Randall Weiseman General, Vegetables

A new Cornell University study showed that when 186 four-year olds were given “X-ray Vision Carrots” they ate nearly twice as much as they did on the lunch days when they were simply labeled as “carrots.” And the influence of these names persisted with the children continuing to eat about 50% more carrots even on the days when they were no longer labeled.