Grower Reaction to Citrus Crop Forecast

Gary Cooper October 13, 2008 Citrus, Crop Forecasts, Florida

In these two reports, reaction to the citrus crop forecast moments after the report was released last Friday. Comments from citrus grower Mark Wheeler of Wheeler Farms, whose office is in Lake Placid. To view the entire report and hear comments from a futures trader, see our earlier post by clicking here.

Sponsoring this report:

Florida Cattle Producers Proactive In Research Efforts Funded by the Florida Cattle Enhancement Board

January 16, 2026

Chilean Citrus Production Forecast
Chilean production of lemons, oranges and tangerines/mandarins are all forecast to increase in 2025–26 from the prior year, the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) reported. LEMONS Lemon production is forecast to increase 4.4% from the prior year to 237,000 metric tons (MT). The increase is driven by expanded planted area and […]
Consumer Trends, Dietary Guidelines and Florida Citrus Marketing
The Florida Department of Citrus (FDOC) global marketing team recently provided an update on consumer trends, dietary guidelines and FDOC marketing programs. CAUTIOUS CONSUMERS The team reported that consumer sentiment is stuck at historic lows, producing a cautious and concerned U.S. consumer. That has resulted in what the team called the “uncommitted shopper.” Essentially, shopping […]