“Free Riders” and FDOC Marketing Alternatives

Gary Cooper Citrus, Florida

Ken Keck, FDOC In the first report, Florida Dept of Citrus (FDOC) Executive Director Ken Keck discusses ‘free riders’ to the state’s marketing activities, and what the Citrus Commission and FDOC are trying to do about them. In the second report, comments from Keck, along with Citrus Commissioner Mike Taylor who chairs the Commission’s Marketing Alternatives Subcommittee, talking about the alternatives study and the possible need for heavier investments into research. Listen To wma Report (2:00 mp3) Listen To wma Report (2:00 mp3)
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