As more growers become involved in discussions about ‘free riders’ getting generic orange juice promotions from Florida grower investments, there seems to be another push toward doing something with the promotional dollars that will more specifically benefit Florida product values over the rest. In these reports, Florida grower and Citrus Mutual board member Marty McKenna comments on these issues.
Report (2:00 mp3)
Report (2:00 mp3)
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Find information at USDA’s Website About the Citrus Health Response Program