Allen Morris Truth #2

Randall Weiseman July 10, 2006 Citrus, General

In Allen Morris’s 5 Basic Marketing Truths, Truth #2 explains that Brands cannot grow the market. Â Report (2:00 wma)

HLB and Medfly Quarantines Expanded
California’s huanglongbing (HLB, also known as citrus greening) quarantine and its Santa Clara Mediterranean fruit fly (Medfly) quarantine were recently expanded. The U.S. Department of Agriculture Animal and Plant Health Inspection Service (APHIS) in cooperation with the California Department of Food and Agriculture (CDFA) expanded the quarantines. HLB The HLB-quarantined area in Riverside County was […]
Supporting Citrus in the 2026 Legislative Session
Editor’s note: This is the third installment of four articles honoring the 2025 Citrus Achievement Award Winner Ben Albritton. Senate President Ben Albritton is preparing for the 2026 legislative session with committee meetings in full swing. The session is slated to start on Jan. 13 and run 60 calendar days. During the past session, Albritton […]