The preliminary results of the Beef Industry Sustainability Assessment was presented in Tampa, Florida during the 2013 Cattle Industry Convention. The assessment, funded by the Beef Checkoff Program, marks the first time any industry has ever measured the sustainability of its entire supply chain. The Beef Sustainability Assessment was conducted by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff Program, and I talked with NCBA Director of Sustainability Kim Stackhouse-Lawson who said this will provide a roadmap for the journey toward a more sustainable beef industry.
Get more by checking out a video demonstrating the results on the MyBeefCheckoff YouTube page at Sustainability Video; and view the research results directly at Sustainability Research. For more information about the beef checkoff, in general, visit MyBeefCheckoff.com.