Citrus Executive Discusses Continuing OJ Sales Decline

Dan Citrus, Florida, General

Bob Norberg

Orange juice volume sales nationally declined again for the most recent four-week reporting period, continuing a several years’ downward trend. Florida Department of Citrus (FDOC) Deputy Executive Director Bob Norberg reports on the continuing decline and discusses the reason for it. He also says FDOC marketing works when optimal amounts are spent.


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