UF study: Red Makes Consumers Retain Attention to Food Labels

Dan Florida, Industry News Release

For many people, red means “stop,” and that’s what consumers are doing when they see that color on food information labels, according to a new study led by a University of Florida researcher. Zhifeng Gao, a UF/IFAS associate professor of food and resource economics, led the study with his now-former doctoral students Meng Shen and Lijia Shi, in which researchers …