Consumers Willing to Pay More for Fresh from Florida Plant Products, UF Study Finds

Dan Florida, Nursery Crops, Research

Florida consumers see value in and are willing to pay more for locally-grown products, especially when it comes to landscape and ornamental plants, according to a new study conducted by University of Florida Institute of Food and Agricultural Sciences faculty member Hayk Khachatryan. Khachatryan, who leads the Consumer Behavior & Insights Lab at the UF/IFAS Mid-Florida Research and Education Center …