Liz Hershfield

Liz Hershfield Named Cotton Council International Executive Director

Dan Cotton

(Washington, D.C./May 1, 2025) — Fashion industry veteran and sustainability expert Liz Hershfield will lead Cotton Council International (CCI), the export promotion arm of the National Cotton Council of America (NCC), as its new Executive Director. Hershfield succeeds Bruce Atherley, who retired at the end of March. “Strong leadership and innovative strategies are essential to maintaining U.S. cotton’s competitive edge,” …