With the Farm Bill 2.0 being under review, we sat down with NCBA’s CEO, Colin Woodall, to discuss mandatory country-of-origin labeling. “So NCBA has long-standing policy against mandatory country of origin labeling, and this is an issue that has been divisive within the industry for many years now. NCBA’s policy process is focused on the members of the association, and …
NCBA Seeks Clarity and Consistency in Beef Origin Labeling Practices
NCBA Staff Directed to Work With USDA to Verify Beef Origin Labeling Claims (NCBA) — The National Cattlemen’s Beef Association (NCBA), the nation’s oldest and largest national organization representing American cattle producers, reaffirmed its policy supporting voluntary country-of-origin labeling (COOL). Because the association takes the concerns of its members and stakeholders seriously, its Executive Committee has unanimously approved efforts to …
R-CALF Looking for COOL in NAFTA
R-CALF is hopeful the details of the U.S.-Mexico announcement as part of the North American Free Trade Agreement (NAFTA) negotiations will include country-of-origin meat labeling. R-CALF, a long-time supporter of COOL, in a statement by its CEO said: “We hope that a further release of details will show that COOL will be required for Mexican beef and beef from Mexican …
US Complaint Against Mexico Beef Grading Copycatting
In this radio headline from this week’s AgNet coverage, there’s some rumbling in the U. S. beef industry that Mexico’s copycatting of U.S. beef labelling could be confusing, but more important, some worry that using the same words to describe their beef products could also be detrimental to the U. S. and the quality image it has long since developed …

