Citrus Officials Think Consumers Will Like New OJ Commercials

Florida Citrus Commission Chairman George Streetman and Department of Citrus Deputy Executive Director Leigh Killeen think proposed new orange juice commercials are better than some that fell short in front of focus groups earlier this summer. Download Audio Sponsored ContentFlorida Cattle Enhancement Board Encourages Research into Producers QuestionsJune 5, 2026Cattle Producers Proud of Efforts Funded Through the Florida Cattle Enhancement …

Citrus Commissioners Discuss FDOC Move to 4-Day Work Week

Florida Citrus Commissioner Vic Story tells why he voiced concern about the Florida Department of Citrus’ recent move to a 40-hour work week; Commission Chairman George Streetman tells where the issue stands. Download Audio Sponsored ContentFlorida Cattle Enhancement Board Encourages Research into Producers QuestionsJune 5, 2026Cattle Producers Proud of Efforts Funded Through the Florida Cattle Enhancement BoardMay 29, 2026Florida Cattle …

Peter McClure: Haunted by Citrus Greening

Peter McClure of Evans Properties, Inc. was profiled in the September issue of Citrus Industry magazine. In this added online feature, he further discusses his first experiences with citrus greening and recalls two defining moments. “A few years after we got psyllids in Florida, I remembered some book learning about greening in school and started reading up on it. I …

Southeast AgNet Will Broadcast Oct. 8 Citrus Crop Forecast Live

Again this year, Southeast AgNet will broadcast the initial USDA crop forecast live at 8:30 a.m. Oct. 8. The broadcast is sponsored by Stallings Crop Insurance. Download Audio Post sponsor: Copper coverage with Less Metallic Copper per acre. Sponsored ContentFlorida Cattle Enhancement Board Encourages Research into Producers QuestionsJune 5, 2026Cattle Producers Proud of Efforts Funded Through the Florida Cattle Enhancement …

New Department Of Citrus Work Week Concerns Some Growers

Some growers have contacted Florida Citrus Commissioner Vic Story about the Florida Department of Citrus shifting to a four-day work week. Story expressed concern at last week’s Citrus Commission meeting, and department Executive Director Ken Keck explained why the switch was made. Download Audio Post sponsor: Copper coverage with Less Metallic Copper per acre. Sponsored ContentFlorida Cattle Enhancement Board Encourages …

Citrus Industry Fashioning GAPs Food Safety Document For FDA

In the first of these reports, Florida Citrus Mutual CEO Mike Sparks offers an overview of efforts to document Florida citrus’ good agricultural practices (GAPs) ensuring food safety. He notes in the second report that there has been some controversy in the formulation of the GAPs. Finally, he reports that the effort has been led by the fresh fruit industry …

FL Bioenergy Association Hosts Feedstocks Info Mtg at FFBF Gville

Florida Farm Bureau’s state headquarters in Gainesville hosted today’s Florida Bioenergy Association “Florida Feedstocks for Florida Biofuels Workshop”. This is one of a series of meetings being held around the state to explain new business and crop opportunities for Florida farmers, hear farmers’ concerns and quesitons about this emerging agricultural sector, and present information about incentive programs now available for …

F.A.D.

Everett Griner tells us how this affects the American farmer and also has some good advice. Download Audio Sponsored ContentFlorida Cattle Enhancement Board Encourages Research into Producers QuestionsJune 5, 2026Cattle Producers Proud of Efforts Funded Through the Florida Cattle Enhancement BoardMay 29, 2026Florida Cattle Enhancement Board Funding Crucial For Forage DevelopmentMay 22, 2026Florida Cattle Enhancement Board Provides Funding to Enhance …

Citrus Industry Holding Breath On New Florida OJ Ads

Focus groups this week saw proposed new Florida orange juice commercial concepts prepared by Florida Department of Citrus ad agency BBDO Atlanta. A few months earlier, focus groups gave BBDO’s first shot at OJ ads less-than-stellar reviews. Download Audio Post sponsor: Copper coverage with Less Metallic Copper per acre. Sponsored ContentFlorida Cattle Enhancement Board Encourages Research into Producers QuestionsJune 5, …

Old And New Methods Used To Curtail Citrus Sales Declines

Sales of orange juice and grapefruit juice continue below last year’s levels. The Florida Department of Citrus is trying everything from the old standby media television to increasing use of social media and smart phones to curtail the declines. Download Audio Post sponsor: Copper coverage with Less Metallic Copper per acre. Sponsored ContentFlorida Cattle Enhancement Board Encourages Research into Producers …