USMEF and Beef Checkoff Drive Beef Demand Overseas 

Driving demand for beef domestically and abroad is the work of the Beef Checkoff Program and its contractors. One Cattlemen’s Beef Board contractor is the U.S. Meat Export Federation. Through a recent trip to South Korea and Japan, producer leaders from 10 states saw first hand how their checkoff dollar works across international markets. Listen below for more! Sponsored ContentFlorida …

Elite Livestock Sales Hosts Grass Time II Sale

Elite Livestock Sales is holding their Grass Time II sale at 3:00 pm today. I visited with Elite’s world champion auctioneer, Chuck Bradley, to learn more about today’s sale offering. Sponsored ContentFlorida Cattle Enhancement Board Provides Funding For Quicker Response to Research QuestionsApril 10, 2026Florida Cattle Enhancement Board Provides Opportunities That Spark Research ProjectsApril 3, 2026United Dairy Farmers of Florida …

cultured meat

Alabama Bans Cultured Meat

A second state bans cultured meat. That’s coming up on This Land of Ours. Alabama is now the second state in the nation to ban the sale of cultured meat. Last week, Governor Kay Ivey signed SB23 into law, making the manufacture, sale, or distribution of food products produced from cultured animal cells a Class C misdemeanor as of October …

USDA and States Collaborate on H5N1 Prevention

United States Department of Agriculture Secretary, Tom Vilsack, has said that his department and states are increasing collaborative efforts to stifle H5N1. USDA’s Rod Bain Reports. Sponsored ContentFlorida Cattle Enhancement Board Provides Funding For Quicker Response to Research QuestionsApril 10, 2026Florida Cattle Enhancement Board Provides Opportunities That Spark Research ProjectsApril 3, 2026United Dairy Farmers of Florida Director Encouraged About the …

Maintaining Safe Milk Supply Amid HPAI

The latest efforts to keep our milk supply safe. That’s coming up on This Land of Ours. The Human and Health Services Secretary discusses some of the continued and increased efforts to assure a safe milk supply amid an outbreak of a High Path Avian Flu strain found in dairy cattle. Rod Bain reports. Listen to the This Land Of …

The Cost and Benefit of EID Tags

Previously we discussed Electronic Identification or EID tags, but where can you get them and what does it cost producers? I visited with Ethan Lane, Vice President of Government Affair at National Cattlemen’s Beef Association to unpack the details of this USDA rule. Click HERE to see USDA’s criteria for official indentification Sponsored ContentFlorida Cattle Enhancement Board Provides Funding For …

Unpacking USDA’s Traceability Rule

If you had a bag phone in the late 80’s, you’ve probably updated to more modern technology since then. Cattle producers are familiar with the metal ear tags required by USDA and Electronic ID or EID tags are simply the modern version of traceability identification. I visited with Ethan Lane, Vice President of Government Affair at NCBA to unpack the …

American and Australian Cattle Producers Sign Partnership 

Cattle producers from the United States and Australia joined together on May 9, 2024 at the Beef 2024 Convention in Rockhampton, Australia. These cattle industry leaders signed a joint statement to form a partnership for tackling issues surrounding cattle health, lab-grown proteins and sustainability. Leaders from National Cattlemen’s Beef Association (NCBA) and Cattle Australia (CA) emphasized the importance of committing …