Driving demand for beef domestically and abroad is the work of the Beef Checkoff Program and its contractors. One Cattlemen’s Beef Board contractor is the U.S. Meat Export Federation. Through a recent trip to South Korea and Japan, producer leaders from 10 states saw first hand how their checkoff dollar works across international markets. Listen below for more! Sponsored ContentFlorida …
Weekly Livestock Market Report Week Ending 05-17-2024
Here are the weekly livestock market reports for Alabama, Florida, and Georgia, for the week ended May 17, 2024, compiled by the Livestock Market News Service for all three states. AL Livestock Market Report: At Alabama Livestock Auctions, for the week ended May 17, 2024, receipts at 16 markets totaled an estimated 8,540 head compared to 9,509 last week and …
Elite Livestock Sales Hosts Grass Time II Sale
Elite Livestock Sales is holding their Grass Time II sale at 3:00 pm today. I visited with Elite’s world champion auctioneer, Chuck Bradley, to learn more about today’s sale offering. Sponsored ContentFlorida Senator Shares Origins of Florida Cattle Enhancement BoardNovember 14, 2025CIR Agriculture Harvester ProductsNovember 8, 2025Florida Cattle Enhancement Board Plays Critical Role To Extend ResearchNovember 7, 2025
Alabama Bans Cultured Meat
A second state bans cultured meat. That’s coming up on This Land of Ours. Alabama is now the second state in the nation to ban the sale of cultured meat. Last week, Governor Kay Ivey signed SB23 into law, making the manufacture, sale, or distribution of food products produced from cultured animal cells a Class C misdemeanor as of October …
USDA and States Collaborate on H5N1 Prevention
United States Department of Agriculture Secretary, Tom Vilsack, has said that his department and states are increasing collaborative efforts to stifle H5N1. USDA’s Rod Bain Reports. Sponsored ContentFlorida Senator Shares Origins of Florida Cattle Enhancement BoardNovember 14, 2025CIR Agriculture Harvester ProductsNovember 8, 2025Florida Cattle Enhancement Board Plays Critical Role To Extend ResearchNovember 7, 2025
Maintaining Safe Milk Supply Amid HPAI
The latest efforts to keep our milk supply safe. That’s coming up on This Land of Ours. The Human and Health Services Secretary discusses some of the continued and increased efforts to assure a safe milk supply amid an outbreak of a High Path Avian Flu strain found in dairy cattle. Rod Bain reports. Listen to the This Land Of …
The Cost and Benefit of EID Tags
Previously we discussed Electronic Identification or EID tags, but where can you get them and what does it cost producers? I visited with Ethan Lane, Vice President of Government Affair at National Cattlemen’s Beef Association to unpack the details of this USDA rule. Click HERE to see USDA’s criteria for official indentification Sponsored ContentFlorida Senator Shares Origins of Florida Cattle …
Weekly Livestock Market Report Week Ending 05-10-2024
Here are the weekly livestock market reports for Alabama, Florida, and Georgia, for the week ended May 17, 2024, compiled by the Livestock Market News Service for all three states. AL Livestock Market Report: At Alabama Livestock Auctions, for the week ended May 10, 2024, receipts at 16 markets totaled an estimated 9,403 head compared to 9,421 last week and …
Unpacking USDA’s Traceability Rule
If you had a bag phone in the late 80’s, you’ve probably updated to more modern technology since then. Cattle producers are familiar with the metal ear tags required by USDA and Electronic ID or EID tags are simply the modern version of traceability identification. I visited with Ethan Lane, Vice President of Government Affair at NCBA to unpack the …
American and Australian Cattle Producers Sign Partnership
Cattle producers from the United States and Australia joined together on May 9, 2024 at the Beef 2024 Convention in Rockhampton, Australia. These cattle industry leaders signed a joint statement to form a partnership for tackling issues surrounding cattle health, lab-grown proteins and sustainability. Leaders from National Cattlemen’s Beef Association (NCBA) and Cattle Australia (CA) emphasized the importance of committing …