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Below you'll find a list of all posts that have been categorized as “Marketing”
Back in June, Chuck Bradley of Rockford, Alabama was crowned the World Livestock Auctioneer Champion, and this weekend he’ll receive statewide and national exposure with a feature on Simply Southern TV. The show will premiere locally on WBMA-TV 33/40 in Birmingham on Sunday, Aug. 8, at 6:30 a.m. and will be rebroadcast on national cable network RFD-TV next Wednesday at 3 …
The U.S. Secretary of Agriculture proclaimed this first week of August as National Farmers Market Week. It is a way to champion the direct-to-consumer producers, market managers, and customers that make their communities come alive during market days. According to a story from Rod Bain, highlights of the week are not only the markets themselves, but the innovations that allow these institutions to …
USDA is lowering its milk production forecast for 2021. According to a story from Stephanie Ho, the high stocks of dairy products is weighing on prices.
The U.S. Department of Agriculture (USDA) recently announced a top-to-bottom review of the “Product of the USA” label, which will inform a forthcoming rulemaking on this topic. Agriculture Secretary Tom Vilsack said “American consumers depend upon accurate, transparent labels to obtain important information about the food they consume. American farmers and ranchers depend upon those same labels to convey information about …
According to data released Tuesday by the U.S. Department of Agriculture, and compiled by the U.S. Meat Export Federation (USMEF), both U.S. beef and pork export values shattered previous records set back in May. Fueled by impressive growth in a wide range of destinations, beef exports also reached a new volume high in May, while pork export volume was the …
The U.S. Supreme Court Monday denied a petition to review California’s Proposition 12. The denial was included in a batch of announcements by the Supreme Court. Earlier this month, the North American Meat Institute supported its petition, stating the law “provides no benefit to consumers and increases breeding sow mortality.” The Meat Institute file the petition in February, challenging the …
Agriculture Secretary Tom Vilsack weighed in this week on a bill to create a Packers and Stockyards Act (PSA) investigator at USDA to boost price discovery and transparency in the highly concentrated livestock sector. He says a Packers and Stockyards Act investigator could be part of broader USDA action to deal with unfair market practices harming small independent producers. “I …
Outreach continues on new USDA resources available to livestock producers to assist in marketing decisions and price discovery. Rod Bain reports.
American Farm Bureau Federation (AFBF) President Zippy Duvall provided testimony before the U.S. House Committee on Agriculture Climate Change and the U.S. Agriculture and Forestry Sectors. Here is his written testimony: Mr. Chairman and members of the Committee, my name is Zippy Duvall. I am a third-generation farmer and president of the American Farm Bureau Federation, and I am pleased to offer this …
Many dairy producers have suffered losses due to the extreme price disruptions that have been caused by the Covid-19 pandemic. Thus, the National Milk Producers Federation (NMPF) is calling for changes to the so-called Class I fluid milk price mover to help producers recover from those losses. They note dairy farmers may lose roughly $800 million in revenues under the current Class …
