Sabrina Halvorson talks with Robert Guenther, chief public policy officer of the International Fresh Produce Association and secretary of the Specialty Crop Farm Bill Alliance. Guenther discusses priorities for the specialty crop industry in the 2023 farm bill. Each week we highlight essential legislative and policy conversations affecting agriculture nationwide. Host Sabrina Halvorson is a 30-year media veteran known nationally …
Video: BRD Prevention and Treatment
At the recent Cattle Industry Convention and NCBA Trade Show, Sabrina Halvorson talked with Elanco’s Ron Tessman, DVM, about bovine respiratory disease prevention and treatment. Sponsored ContentFlorida Cattle Enhancement Board Provides Funding to Enhance Brahman GeneticsMay 15, 2026Florida Cattle Enhancement Board Provides Production ResearchMay 8, 2026Florida Cattle Enhancement Board Provides Opportunities to Develop Preliminary Data For Future Grant ProjectsMay 1, …
Video: Corteva Agriscience at NCBA
Will Jordan stops by the Corteva booth at the Cattle Industry Convention and NCBA Trade Show and talks with Jeff Clark about what Southeast producers should be doing to get their pastures ready. Sponsored ContentFlorida Cattle Enhancement Board Provides Funding to Enhance Brahman GeneticsMay 15, 2026Florida Cattle Enhancement Board Provides Production ResearchMay 8, 2026Florida Cattle Enhancement Board Provides Opportunities to …
ThryvOn™ Technology Now Available for Cotton
Cotton growers have a new option for fighting tarnished plant bugs and thrips. Bayer’s cotton trait ThryvOn™ Technology is the industry’s first biotech trait to provide season-long protection against tarnished plant bugs and thrips species and may help reduce the need for some insecticide applications. Through built-in trait technology, ThryvOn Technology will help defend the whole plant from these insects, …
Video: Dr. Thach Winslow on Parasite Control in Beef Cattle
During the Cattle Industry Convention and NCBA Trade Show, Sabrina Halvorson stopped to talk with Elanco’s Dr. Thach Winslow about parasite treatment options for beef cattle. Sponsored ContentFlorida Cattle Enhancement Board Provides Funding to Enhance Brahman GeneticsMay 15, 2026Florida Cattle Enhancement Board Provides Production ResearchMay 8, 2026Florida Cattle Enhancement Board Provides Opportunities to Develop Preliminary Data For Future Grant ProjectsMay 1, …
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Video: John Deere at #CattleCon23
Sabrina Halvorson visits with John Doyle at the John Deere booth during the Cattle Industry Convention and NCBA Trade Show in New Orleans. Sponsored ContentFlorida Cattle Enhancement Board Provides Funding to Enhance Brahman GeneticsMay 15, 2026Florida Cattle Enhancement Board Provides Production ResearchMay 8, 2026Florida Cattle Enhancement Board Provides Opportunities to Develop Preliminary Data For Future Grant ProjectsMay 1, 2026Florida Cattle …