FDOC Hears Results of R-O-I Study on Grower Dollars Spent

In these two reports, comments from Neil Canter, Managing Dir of Marketing Accountability Partnership, a firm hired by the Florida Dept of Citrus in January to study the return on investment of grower dollars going into FDOC’s marketing efforts. According to Canter, the study shows about a three to one return. Hear his comments as he explains the numbers and …

FL Providing Ideas to Improve Beef Checkoff

The Florida Beef Council is just one of the many groups in the industry who will offer suggestions to help make improvements to the beef checkoff.  Report (1:00 mp3) Sponsored ContentFlorida Cattle Enhancement Board Provides Opportunities to Develop Preliminary Data For Future Grant ProjectsMay 1, 2026Florida Cattle Enhancement Board Provides Critical Funding To Enhance Brahman GeneticsApril 24, 2026Strong Relationship Exists Between the Florida …

GA Beef at Ag Days

Julie McPeake with the Georgia Beef Board updates how beef has been one of the topics discussed at the various Ag Day events which have taken place across the state the past few weeks.  Report (1:00 mp3) Sponsored ContentFlorida Cattle Enhancement Board Provides Opportunities to Develop Preliminary Data For Future Grant ProjectsMay 1, 2026Florida Cattle Enhancement Board Provides Critical Funding To …

U.S. Pork and Beef Exports Continue Expansion

When it comes to exports of U.S. beef & pork, the first quarter numbers for this year look good.  Report (1:00 mp3) Sponsored ContentFlorida Cattle Enhancement Board Provides Opportunities to Develop Preliminary Data For Future Grant ProjectsMay 1, 2026Florida Cattle Enhancement Board Provides Critical Funding To Enhance Brahman GeneticsApril 24, 2026Strong Relationship Exists Between the Florida Cattle Enhancement Board and UF-IFASApril 17, …

The Neverending Farm Bill Saga

A clerical error means that the Farm Bill conference report is going back to Congress and will have to go through the whole process again after the Memorial Day holiday. The president vetoed the bill Wednesday, the House overrode the veto, but since the bill was somehow missing the trade title, the whole process must be redone, starting with Congress …

Lee V. McCoy 1947-2008: “RealMcCoy” Will Be Sorely Missed

It is with great sadness and tremendously heavy hearts we report of the passing of Lee V. McCoy, known to many of his legions of friends and colleagues as the “RealMcCoy”. Lee lost his battle with cancer early morning Thursday May 22 in a Georgia hospital, admitted the Monday before in a bout with pneumonia. Please find details regarding Lee’s …

Holding the Sticky End of the Trade Stick

Duty free and tariffs is the topic of Everett Grinner’s talk today.  Where do Americans stand?  Everett lets us know.  Report (1:00 mp3) Sponsored ContentFlorida Cattle Enhancement Board Provides Opportunities to Develop Preliminary Data For Future Grant ProjectsMay 1, 2026Florida Cattle Enhancement Board Provides Critical Funding To Enhance Brahman GeneticsApril 24, 2026Strong Relationship Exists Between the Florida Cattle Enhancement Board …

House Overrides Presidential Veto

The House this afternoon voted 316-108 to override the president’s veto of the bill and the Senate is expected to follow suit tomorrow. The Senate originally passed the bill by an overwhelming margin of 81 to 15. President Bush did veto the farm bill approved by Congress last week, but after an hour of debate, House members voted to override that veto. Senate Majority …

FDOC R-O-I Report; Budget Ideas Include More $ For Research

Southeast AgNet’s Ernie Neff reports from this week’s Florida Citrus Commission meeting. In the first report, Florida Department of Citrus budget proposals include up to $20 million to support greening and canker research. In the second, details about a study indicating FDOC advertising gives citrus growers a 300 percent return on investment. Report (1:15 mp3) Report (1:15 mp3) Sponsored ContentFlorida …