The Georgia Beef Board is promoting beef through a new recipe video collaboration with the Dairy Alliance. We caught up with Wyatt Doolittle with the Georgia Beef Board to learn more.
Doolittle said, “We’ve been working on something really exciting behind the scenes with our partners over at the Dairy Alliance. So we’ve been filming a new series of recipe videos that really showcase how well beef and dairy pair together in just simple everyday meals. So this was a great opportunity for us to collaborate and highlight two of Georgia’s top commodities in a way that connects directly with consumers. We focused on recipes that were super practical, approachable, and something that families can realistically make at home, while also still showing that versatility and value of beef.”
“So the content that we filmed, and we’re really excited about it, it’s high quality and designed specifically for those digital platforms. So you’ll start to see these videos rolling out pretty soon across social media and other channels. And that’s where we’re seeing the biggest return right now. Meeting consumers where they already are and giving them that inspiration that they can immediately use. At the end of the day, it’s more than just a recipe. It’s about telling the story of the product, the producers behind it, and reinforcing that beef plays a central role in a balanced, healthy, and enjoyable meal. So we’re really proud of how this partnership came together, and we’re looking forward to getting that content out and seeing how folks respond to it,” said Doolittle.
Audio Reporting by Dale Sandlin for Southeast AgNet.