Georgia Beef Board Expands Consumer Education on the Value of Beef
Courtesy of Georgia Beef Board
The Georgia Beef Board (GBB) continues its mission to educate consumers and youth about the importance of beef and the impact of cattle production across the state. In a recent update, Wyatt Doolittle with the Georgia Beef Board shared insights on the organization’s latest outreach activities and educational initiatives.
“Since we last spoke, I’ve had the opportunity to attend the UGA Cattlemen’s Meeting, where I gave a presentation on how the Beef Board operates and what it does for our Georgia cattle producers,” Doolittle said.
The presentation offered attendees, including many young producers, an inside look at how the beef checkoff program works—and how those funds are used to promote beef and support producers at both the state and national levels.
“A lot of folks and young kids hear about the beef checkoff, but they don’t always get to see firsthand how those dollars are put to work,” he explained. “So, it’s always really encouraging to connect with these young people and have these conversations and hear their questions, and a lot of them are surprised to learn about truly how much national and state-level collaboration happens behind the scenes and how the Beef Board is constantly working to ensure that every dollar is used efficiently to promote beef and tell our story.”
Beyond producer meetings, the Georgia Beef Board has also been active in youth agricultural education, particularly through participation in AgFest in Dublin, Georgia.
“I recently took part in that AgFest down in Dublin, which was such a rewarding experience. We had about 500 third-grade students and their teachers and support staff that came through a variety of agricultural learning stations,” said Doolittle.
At the event, students learned about cattle byproducts and how nearly every part of the animal is used.
“So, I got to teach all about cattle byproducts, and let me tell you, those kids were amazed to learn that 99% of that cattle carcass is used, and it’s really fun to watch them connect the dots in their brain and see just how much cattle contribute to their lives in so many ways beyond that dinner table.”
From educational programs to producer engagement, the Georgia Beef Board remains committed to promoting beef’s nutritional, economic, and environmental value. Through these outreach efforts, the Board continues to strengthen connections between producers, consumers, and the next generation of agricultural leaders across Georgia.
Audio Reporting by Dale Sandlin for Southeast AgNet.